For five years, I served as director of campaign communications for a historic fundraising campaign, which raised $176 million dollars for diverse educational goals at Punahou School. In this role, I successfully led an interdepartmental team of more than 30 to implement a comprehensive, multi-channel communications strategy tailored to specific audiences and concrete results. In addition to brand concept and development, I oversaw the deployment of multiple print, digital, social, and multimedia productions. We thoughtfully combined institutional media with targeted external PR and donor experiences to weave a compelling case for supporting the Ku‘u Punahou Campaign. Several of these campaign initiatives garnered national and international awards from CASE, the industry standard for educational philanthropy.
